[PDF/Kindle] Karl Gerstner: Designing

Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method by Karl Gerstner

• Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method
• Karl Gerstner
• Page: 120
• Format: pdf, ePub, mobi, fb2
• ISBN: 9783037785782
• Publisher: Lars Muller Publishers

Download Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method

Free english ebook download Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method 9783037785782

Swiss designer and artist Karl Gerstner (1930–2017) had a significant influence on typography and the history and development of postwar graphic design. Designing Programmes is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars Müller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Now, Lars Müller reissues the book with its original design. Here, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Today the book is especially topical in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture and art, Designing Programmes inspires the reader to seize on the material, develop it further, and integrate it into his or her own work.

Grid – Thinking With Type
No book about typography would be complete without a discussion of the golden section, proportions than other methods, such as beginning from standard industrial paper sizes, A text or image can occupy a single column or it can span several. Modular Grid: Karl Gerstner. designing programs Grid diagram, 1963 Speak Up Archive: Flexible Consistency, Consistent Flexibility
One approach is to build in a level of flexibility so the identity can Boîte à musique from Karl Gerstner: Designing Programmes [Click image for a larger view.] This should be as important as the choice of colour palette or typeface. It's a design decision in its own right and, like colour and typography,  100 Whites: Kenya Hara: 9783037785799: Amazon.com: Books
Designing Japan: A Future Built on Aesthetics Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method · Karl Gerstner. Karl Gerstner: Designing Programmes: Programme As Typeface
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Inspiration « Typography for Visual Communications Graphic Design Posters, Graphic Schiff nach Europa –– Markus Kutter/Karl Gerstner 1957 | Flickr - Photo Sharing title: Designing Programmes artist:Karl Gerstner size:250×182 page:95 . Karl Gerstner - Program as logic and grid designer https://gridsetapp. com. Giovanni Pintori: 9788867327607: Amazon.com: Books
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